In order to turn Kentucky students' college dreams into action-oriented goals, Kentucky's Council on Postsecondary Education (CPE)   launched the KnowHow2GOKy campaign in 2008. KnowHow2GOky is a multiyear, multimedia effort designed to encourage more Kentuckians to plan, enroll and succeed in college.

KnowHow2GOky supports Kentucky’s efforts to Double the Numbers   of college graduates in Kentucky by 2020. This multi-year effort will include television, radio and outdoor public service advertisements (PSAs), and grassroots components.

This site primarily targets middle and high school students, and their parents, with motivational content to encourage them to get ready for college.

Funded primarily with federal funds through the GEAR UP Kentucky  program, and funded in part by a $100,000 federal grant from the National Postsecondary Education Cooperative, this site also includes components that target nontraditional audiences, including transfer students, GED students and graduates, and adult learners.

The outreach effort is modeled after the national KnowHow2GO campaign   developed by the American Council on Education, Lumina Foundation for Education and the National Ad Council.

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